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NEW TRENDS: LIVE STREAM SHOPPING IS GOING MAINSTREAM

Telesales are coming back? Kind of looks like it. At least that seems to be the latest trend of digital marketing in China. The Chinese e-commerce TMall, the celebrity Kim Kardashian and Viya Huang, a famous influencer in China, demonstrate it very well during Single Day last November (their Black Friday). For that event, the giant of e-commerce organized with the two influencers a live streaming session to promote KKW perfume with 13 million people connected, and in a few minutes Kim Kardashian had already sold 15 thousand bottles of his stock. The innovative sales formula is called Live stream shopping and is going mainstream throughout Asia. The mechanism is simple. Organize live streaming in which popular people talk about products, and users can purchase them in real-time with one click....

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CARA DELEVINGNE COLLABORATES WITH PUMA AND BALMAIN FOR AN EXCLUSIVE COLLECTION

The reference brand in the sportswear world, Puma, meets the elegance and luxury of the French fashion house led by Olivier Rousteing. Puma X Balmain, the new limited edition collection created with the contribution of the actress and model Cara Delevingne, has been on sale worldwide since November 21st. Everyone involved – PUMA, Balmain, Cara and me – was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in. Together, for the first time. That is their objective, according to Rousteing’s words. We have no doubt they were successful, creating a unique and inimitable collection. Cara, his muse and also a dear friend...

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MADE BY ITALIANS PRODUCTS (MADE IN ITALY) IS A BRAND WORTH $ 7.5 BILLION

If “Made in Italy” were a brand … Made in Italy has always been recognized as a synonym for excellence and craftsmanship. The Italian companies characterized by this “can-do” are so many and the quality of their products is appreciated internationally. An analysis of user searches, conducted with Google Trends, showed that interest in the traditional sectors of Made in Italy is growing steadily so that, according to Nation Brands 2016, its trading value increased by 21 % in 2016. According to a research conducted by KPMG Advisory, Made in Italy, understood not only as a production located in our country, but as a perception of the product as a whole, is an asset that has great potential: Made in Italy is the third best-known brand in...

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