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MADE BY ITALIANS PRODUCTS (MADE IN ITALY) IS A BRAND WORTH $ 7.5 BILLION

If “Made in Italy” were a brand … Made in Italy has always been recognized as a synonym for excellence and craftsmanship. The Italian companies characterized by this “can-do” are so many and the quality of their products is appreciated internationally. An analysis of user searches, conducted with Google Trends, showed that interest in the traditional sectors of Made in Italy is growing steadily so that, according to Nation Brands 2016, its trading value increased by 21 % in 2016. According to a research conducted by KPMG Advisory, Made in Italy, understood not only as a production located in our country, but as a perception of the product as a whole, is an asset that has great potential: Made in Italy is the third best-known brand in...

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